Brand identity design ___ 01
Symbols
in logo design
The primary objective of the logo was to visually commemorate the 25th anniversary while maintaining a clear connection to the identity of the Kuršių Nerija and aligning with UNESCO’s visual standards.
The composition of the number “25” is inspired by the landscape of the Kuršių Nerija. The form of the numerals reflects the curve of the dunes—one of the region’s defining features protected by UNESCO. The integrated waterline at the base symbolizes the unique geographical position of the Kuršių Nerija, situated between two bodies of water.
One of the key visual elements is the lighthouse—one of the most recognizable symbols of the region—establishing a strong visual axis and reinforcing the maritime identity of the territory. Alongside it, stylized wooden architecture highlights the protected cultural environment and reflects the distinctive character of the lagoon-side settlements.
The design maintains continuity with the typography and formal language used in Neringa’s municipal communications, creating a clear visual link between the permanent identity and the commemorative mark developed for the anniversary. The use of blue, reflecting UNESCO’s visual identity, reinforces the logo’s purpose—to highlight and celebrate the site’s globally recognized status.
The background of the logo features a painting:
,,Kopos peizažas šalia nidos“ Knauf Carl
A.Popov/J.Kosinova collection
The background of the logo features a photograph:
Kuršių Nerija national park
The client's main activity is video content filming and editing. He wanted to see the open door symbol in the logo.
As the main element of the logo, we chose an element illustrating the client's activities - a "rainbow" used in the filming process. We incorporated the open door motif requested by the customer. We supplemented the combination of symbols with light coming through the door, symbolizing creative projects of the future, the realization of customer visions.
When creating the logo, we used a retro "dry needle" style, as requested by the client, but at the same time we included modern symbolic elements, colors prevailing in design trends. This gave the logo modernity, uniqueness and sophistication.
