GK Beauty

E-commerce platform for sales and communication

Client

Gk Beauty

Service

E-commerce project

Giedrė is a professional cosmetologist, makeup artist and founder of the GK Beauty brand. We helped Giedre create a brand communication concept based on her experience and expertise, we created an e-commerce platform where she not only sells her own professional cosmetics products, but also creates her own blog.

E-commerce project ___ 05

A personalized
e-commerce platform

A personalized e-commerce platform with an individual design and wide functionality is the optimal solution when the business goal is not only sales promotion, but also brand image creation.

On the GK Beauty platform, the founder of the brand introduces herself, who talks about her experience, shares useful tips, topical skin problem topics, product news, and her latest work. Communication created through a person's expertise strengthens the business image, increases the confidence of buyers in the products recommended by a specific person and their quality, and promotes loyalty.

A personalized e-commerce platform with an individual design and wide functionality is the optimal solution when the business goal is not only sales promotion, but also brand image creation.

On the GK Beauty platform, the founder of the brand introduces herself, who talks about her experience, shares useful tips, topical skin problem topics, product news, and her latest work. Communication created through a person's expertise strengthens the business image, increases the confidence of buyers in the products recommended by a specific person and their quality, and promotes loyalty.

Functional e-shop, integration of marketing tools

The GK Beauty e-store has more than 200 cosmetic products. For easier selection and search of products, the e-shop has implemented a filtering function according to product category, use, skin type, problem, and brand.

To promote sales, the e-shop has the functionality of a discount system - both for individual products and the product basket, a delicately integrated newsletter subscription promotion discount, product feedback function.

Strengthening the image of expertise and SEO - presentation of brands

The main strategy of creating GK Beauty's image is expertise and recommendations of only quality products. Cosmetologist Giedrė regularly participates in seminars, trainings, monitors market innovations and uses only products from reliable manufacturers in her work practice. Cosmetologist Giedrė recommends and offers to purchase only the products she uses in her e-store.

For a wider presentation of products, we have created brand pages on the platform. This information is not only interesting and useful for customers, but at the same time improves the positions of the e-store in search engines based on product and brand keywords.

The main strategy of creating GK Beauty's image is expertise and recommendations of only quality products. Cosmetologist Giedrė regularly participates in seminars, trainings, monitors market innovations and uses only products from reliable manufacturers in her work practice. Cosmetologist Giedrė recommends and offers to purchase only the products she uses in her e-store.

For a wider presentation of products, we have created brand pages on the platform. This information is not only interesting and useful for customers, but at the same time improves the positions of the e-store in search engines based on product and brand keywords.

Beauty magazine, FAQ section and SoMe channels - direct connection with customers

GK Beauty actively uses social networks in its communication strategy. It is not uncommon for potential clients facing various skin problems to ask various questions on social networks, publicly and privately, to which the beautician can answer on both of her communication channels - both on social networks and on her e-platform.

By strategically creating answers on social networks, Giedrė has the opportunity to attract potential customers from social networks to her e-store. In the FAQ section and the Beauty magazine, visitors not only find more extensive answers to their questions, but can also choose products that will help them solve their current problems.

GK Beauty actively uses social networks in its communication strategy. It is not uncommon for potential clients facing various skin problems to ask various questions on social networks, publicly and privately, to which the beautician can answer on both of her communication channels - both on social networks and on her e-platform.

By strategically creating answers on social networks, Giedrė has the opportunity to attract potential customers from social networks to her e-store. In the FAQ section and the Beauty magazine, visitors not only find more extensive answers to their questions, but can also choose products that will help them solve their current problems.